Issue - meetings

To receive and consider the report of the Director of Commercial Services (enclosed).

That the proposed name, Strawberry Meadows Business Park, be approved.

Councillor Alistair Bradley, Executive Member (Economic Development and Public Service Reform), presented the report of the Director of Commercial Services which advises as to the proposed name for the Alker Lane development.

The Alker Lane scheme commenced on site on the 1st June 2021 and Officers have already received numerous expressions of interest in the availability of the units. As part of the marketing strategy, a strong and appropriate identity is required to promote the development and therefore the name ‘Strawberry Meadows Business Park’ is proposed.

Decision:

That the proposed name, Strawberry Meadows Business Park, be approved.

Reasons for recommendation(s):

1.    To establish a strong, clear identity for the development as part of the wider marketing strategy.

2.    To allow the marketing strategy to be implemented.

3.    To demonstrate synergy with the adjacent Strawberry Fields Digital Hub.

4.    To encourage potential tenants to engage with the scheme.

Alternative options considered and rejected:

1.    Delay the naming of the site. Rejected as this prevents the marketing having full impact with the site having no identity.

2.    Consider naming the site ‘Alker Lane Business Park’. Rejected due to the lack of synergy with the adjacent Strawberry Fields Digital Hub.

3.    Consider naming the site ‘Strawberry Fields Business Park’. Rejected as this does not provide sufficient differentiation from the adjacent site